Jo Alcock, owner of Passion 4 food has been working within the food industry for a number of years, developing a wide range of skills, which led her to become an Independent Professional Trainer in 2004. She then launched her own Nutritional Training Company in November 2008.   A former Police Officer, Jo has experience working with many community groups, which helped to develop her interpersonal skills.  In November 2007, she successfully passed the Weight Watchers UK Ltd leader-training course and through the training allowed her to develop a number of skills and a more in depth knowledge of the subject of obesity.

The stigma of having a weight problem in her past has been a big driver in her desire to help others understand the importance of nutrition, lifestyle and creating a balance that will help them lead happier and healthier lives.

Jo’s background in food technology, her enthusiasm and lifelong love of cooking are evident in her training, which is fun, informative and inspirational. Jo’s students have continued to achieve the highest standards including the RSPH prize for the top student in 2005 and 2007. (Certificate in Nutrition and Health)

In November 2008, Jo was a finalist in the “Best Trainer” category at the annual awards ceremony for the Society of Food, Hygiene and Technology. The company and its associates are fully qualified, registered and insured.